It's humorous, entertaining, full of energy and fun. The music is the theme music to the New Avenger's, making it seem kind of A-Teamish with a sense of urgency but also fun.
What a love the most though, is how they've personified each of the ingredients as a person. Pimms as a well dressed typical of the perceived posh credentials that Pimms gives the impression of, dressed in the colours of Pimms. Jug, a typical sloppy builder, the type who would have the nickname 'Jug' and the advert goes on. I have to say that Mint is definitely my fave, a hard-nut army type parachuting in.
What makes it is that this group of people will be the life and soul of the bbq they're turning up to just as a drink of Pimms would; subtle messages that wouldnt necessarily click with the viewer straight away, apart from the idea that these people are fun, and so is Pimms. LOVE IT...
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