I love the simplicity of these picture, at first its hard to make out there are two skylines because they are so beautiful. However, once you realise, its easy to spot the iconic skylines and start to realise the message behind the image. That with Western Union, transactions are made easier, especially between cities and around the world. My one problem with the collection of images is that without reading the tagline at the bottom, it's at first hard to tell what the message is. Even with this small problem, it is hard to not like this campaign and can possibly be the start to reinstalling some faith in the international banks.
This kind of advertising - so subtle you have to really think hard to work it out - first came into being with Saatchi & Saatchi's 'Silk Cunt' ad back in 1983. Cigarette advertising had just been outlawed - the following week, billboards appeared around the country showing a piece of purple silk set against a white background with a slash through it. Made the headlines as people discussed subliminal adversting. The press coverage was worth millions to the Gallaher Group! The "silk cut" theme was described as the most successful cigarette advertising campaign of all time.
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