Honda

I thought for my first none-me post i would write about one of my favourite brands for advertising. Honda has been revolutionary in their campaigns and have distinctly memorable adverts that people always talk about and recognise for long periods of times. Compared to other typical car adverts like BMW or Audi which show cars driving around, Honda have always stepped outside the box to create entertaining adverts.

One of their well known television adverts is the impossible dream, it has a man using all methods of transport travelling round beautiful scenes in New Zealand and finally end up in a hot air balloon sponsored by Honda. The backing track is 'The Impossible Dream' and the main man is miming the lyrics throughout. The lyrics are really appropriate, it is all about reaching your goals and dreams and is really inspirational and obviously how Honda are as a company.

Another advert of theirs is the impression of a car and driving, done by a choir. This advert is really clever with the tagline 'This is what it feels like to drive a Honda'. The sound effects are really realistic and although it is just simple filming of a car driving, it entrances the viewer. I love this advert, it is such a simple idea and really effective as every time i watch i have to see it to the end, unlike some other adverts.

One of Hondas most revolutionary adverts was their completely live skydivers fall, while writing in the sky. It was the first live advertisement on television ever, and made them a lot of attention from viewers. What I like about this advert is how they chose to not only do a live advert, which would be tricky anyway, but to do something really risky where loads of things could have gone wrong. It went really well and the advert was a complete success.

There are so many more Honda adverts that i could talk about but i think maybe three is enough for now. Maybe they'll make some even better ones that i can blog about in the future. For now anyway, even though they are not known for their huge advertising campaigns, you may all be able to notice one of their adverts and pay that little but more attention to their quirky ideas.