I felt i would finally talk about a design i didn't like. and judging by the google search about it not many other people do too, especially patriotic Americans.
The advert was created by the Brazilian branch of the WWF to encourage people to protect the earths natural resources. I discovered this while flicking through the latest Creative Review and noticed an article about 'spam advertising' - advertising for advertising sake. I think instead of just saying it out straight they were talking about a cross between unpopular adverts and shock advertising. The image shows a scene of Manhattan from above with the twin towers still there, with numerous planes heading for the city. The tagline is 'The Tsunami Killed 100 Times More People Than 9/11' the image is supposed to represent what 9/11 would have looked like had it have been as destructive as the tsunami. What i find questionable is how the two were related in order to compare? The Tsunami was a natural disaster and couldn't be stopped compared to 9/11 being human choices. I feel that there has been tonnes of support for each of the disasters and that to compare the human passion showed by millions of people to make them feel guilty for trying to help one maybe over the other is wrong.
From what i found out, this advert was never supposed to be released after being rejected by the Brazilians, and i'm sure they have deep regrets for the negative press they received after the accidental release. Rather than causing attention to ultimately give them more positive press.
I agree with you. Something about this image makes my blood run cold. Instead of using other people's misery to make a point, it's far better to be uniquely imaginative and to create your own impact and message.
ReplyDeleteBut then sometimes people feel so strongly about their passion or belief they'll do anything to shock other into thinking about it. So I can see why someone dreamed up this image too.
ReplyDeleteI agree, i cant think that anyone could compare these two things as they are in noway similar, mother nature controls one and humans control the other. This also pull heart strings for those who were effected. Having seen the space where the World trade centre used to stand, makes this even more shocking. Thanks for introducing this image to me!
ReplyDeleteMy issue with this is there is absolutely no message... What are they trying to say here - "Stand together and we can stop natural disasters ?" really ? ... Bad Ad really bad Ad.
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