Perhaps i just looked over the advert as none spectacular, but this is the case, i probably just forgot.
The Cog was made with the tagline "Isn't it nice when things just... work." The whole 2 minute advert is a chain reaction of pieces of the Honda Accord, bouncing from one another to create a smooth and beautiful motion until the whole car moves from a see-saw and the voice over tells us the tagline. The advert is so simple and powerful, it looks like the parts were created just for the purpose of making this chain reaction and not a car. My favourite bit is definitely the windscreen wipers, it looks at though they come alive and show a great aspect of the car. I watched the making of the advert around the time it was released Weeden+Kennedy were the masterminds behind the 6 million pound contract that took months to create and film. The advert was aired during the Brazilian grand prix of 2003 and won a staggering 37 awards for the campaign.
This advert for me is absolute perfection in terms of engaging the audience, showcasing the product and creating hype. I hope you enjoy...
Thanks John
Brilliant! This is one of the best ads ever created. You'd never get up and make a cup of tea when this was on t'telly. Have a look at the Guinness ad -"Man Dancing' - also iconic and of its age.
ReplyDeleteI absolutley love the precision and attention to detail of this advert, im sure that if i had the money, this advert would make me buy the car!!
ReplyDeleteAnnzz, you have such good tastes in adverts! All Honda adverts are amazing, when I watch them I'm instantly more productive.
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