Top Adverts of the Naughties

Just browsing the news on the Guardian website i came across The Guardians top adverts of the naughties, narrowed down to the top 12. Looking through, just the small screen shots can only bring a smile to my face as i remembered watching each of them as they were aired through the past decade. The only one i question is the PG tips 'return of monkey' advert. I was never that bothered when the advert was on before or when it re-appeared in 2007, as funny as Johnny Vegas is, it just irritated me. The link is definitely worth a visit though and include jokes adverts from Peter Kay, The Levi jeans bashing through walls, and The Gorilla cadburys advert.

Above all my favourite, and worth a mention, is definitely the Sony Bravia LCD TV advert, the first and only advert i remember for High Definition TVs. It consists of two and a half minutes footage of 250,000 colourful bouncy balls falling down a hill in San Francisco. It was an unusual concept for a technology advert but it got the message across surprisingly well; how important colour is that their new TV showed colour like no other one available. Follow ups came including the Paint and Play-Doh, both as striking and beautiful. The music by Jose Gonzalez called heartbeats works so well as its such a beautiful song and makes the chaotic destructive scene of bouncy-balls smashing down a hill seem really poetic and simple.

To make the advert the makers closed off a block in San Francisco, used protective clothing including helmets and used pressurised air cannons to shoot the hundreds of thousands of bouncy-balls down the streets.

Heres a picture of them starting the bouncy-balls...

aaaaand the video...